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Kang, Moon  Young Assistant Professor 사진

Faculty DirectoryKang, Moon Young Assistant Professor

  • Contact Information Office.S490 Tel.82-2-958-3328 E-mail.mkang@business.kaist.ac.kr Lab. http://www.koreaMYlove.com
  • Academic GroupsMarketing
  • MajorMarketing
Moon Young Kang is Assistant Professor of Marketing at KAIST Business School. She received her Ph.D. in Marketing with a minor in Statistics from the University of Wisconsin-Madison.

Her main research focuses on the application of Bayesian statistical methods and applied probability models to understand individual consumer decision making and firm decision making. Her work examines the underlying decision making processes and develops frameworks to quantify the impact of marketing activities.

At KAIST Business School, Dr. Kang currently teaches courses on Marketing Research (MBA level) and Marketing Data Analysis (MS/PHD level).

Education

    - University of Wisconsin-Madison, Ph.D. in Marketing, Minor in Statistics, 2005-2010
    - Yonsei University (Seoul, Korea), M.S. in Marketing, 2003-2005
    - Yonsei University (Seoul, Korea), B.A. (Major: English and French, Minor: Business Administration), 1997-2001
    - University of Illinois at Urbana-Champaign, Sponsored International Exchange Program, 1999-2000

Career

Industry Advisory Activities

Marketing Research (MBA level)(MGT 521)

    Marketing Data Analysis (MS/PhD level)(BA 652)

      Contact : We, Chungin ( chunginwe@business.kaist.ac.kr )

      Faculty & Research

      KCB ISSUE