D’LIVE-KAIST, present direction of media convergence development2018-11-13Hit:581
D’LIVE conducted a research project on media convergence development with the Korea Advanced Institute of Science and Technology (KAIST) and held conferences for sharing the knowledge.
A total of 14 studies were presented. The research project was selected by the Media Convergence Development Advisory Committee which was formed in January of last year. Rather than research that pursues specific answers, all of the 14 studies focused on the direction of the Korean media convergence markets.
The research subjects provide insights for various parties, for instance, seven studies for producers, four studies for consumers, one for content providers, one for educator and one other for Internet broadcasting regulators. The projects dealt with major issues including online video service OTT, the 4th mobile communication revolution, proliferation of local channels, internet personal broadcasting regulations, and combined media products.
The domestic pay-per-view market has been reorganized to focus on bundled products. It is becoming common to combine mobile, Internet, and pay-per-view with mobile operators. New services such as Artificial Intelligence (AI) and the Internet of Things (IoT) have also appeared. Usage of video on demand (VOD) service, which was previously neglected, is showing an increase.
Cable TV is an area-based medium, and its status is valid. However, cable TV faces a crisis due to intensified competition in the pay-per-view broadcasting market.
Jun Yong-Ju, the representative of D’live said that "We have been trying to present the future of pay-per-view broadcasting in accordance with the reality of Korea in cooperation with KAIST considering the active movement of media companies around the world. We have studied our regulatory system since last year and have made noted breakthroughs in the current media system."