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한민희 명예교수 사진
한민희 명예교수
Contact Information
  • E-mail.mhhahn@kaist.ac.kr
Research Areas 마케팅
Biography

학력

    ▶ Northwestern University Marketing Ph.D 1985
    ▶ 한국과학기술원 산업공학 석사 1977
    ▶ 서울대학교 경영학 학사 1975

주요경력

    ▶ KAIST 경영대학 교수 (1986~)
    ▶ KAIST 경영대학 학장, 부학장, 테크노경영대학원장 역임.
    ▶ 한국마케팅학회 회장 (2002) 한국소비자학회 회장 (1996), 마케팅연구, 소비자학연구 편집위원장 역임.
    ▶ Northwestern대 Kellogg 경영대학원 초빙교수, University of Southern California, UCLA 초빙학자
    ▶ 제1회 매경 경영학자 대상 수상 (2000년), 제4회 한경마케팅공로상 (2002년)
    ▶ 제22회 상남 경영학자상 수상 (2016년)
    ▶ 미국 마케팅 자문회사인 ZS Associates Inc.근무 (1984-1985)
    ▶ 동양정밀(주) 기획조정실 과장, 신규사업실 과장 (1976-1980)
    ▶ 방글라데시에서 열린 제1회 World Marketing Summit 에서 keynote speaker로 발표

산업체자문활동

    ▶ 삼성전자, 현대자동차, 제일기획, POSRI, LG Display, 삼성정밀화학, 제일기획, KTF 자문교수 역임
    ▶ (주)SK, Amore-Pacific 등 다양한 기업에서 초청강의 및 자문 수행.
Publications & Research

주요논문 (특허등)

    ▶ Hahn, Minhi and Jin-Sok Hyun, "Advertising Cost Interactions and The Optimality of Pulsing," Management Science, 37, February 1991, pp.157-169.
    ▶ Park, Sehoon and Minhi Hahn, "Pulsing in a Discrete Model of Advertising Competition," Journal of Marketing Research. 28, November 1991, pp.397-405.
    ▶ Hahn, Minhi, R. Lawson and Y.G. Lee, "The effects of time pressure and information load on decision quality," Psychology and Marketing, 1992.
    ▶ Hahn, Minhi, Sehoon Park, Lakshman Krishnamurthi, and Andris A. Zoltners, "Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model," Marketing Science. 13, Summer 1994, pp.224-247.
    ▶ Park, Sang-June and Minhi Hahn, "Direct Estimation of the Batsell and Polking's Model," Marketing Science. 17, No.2, 1998, pp.170-178.
    ▶ Hahn, Minhi and Insuk Hwang, "Effects of Tempo and Familiarity of Background Music on Message Processing in TV Advertising: A Resource Matching Perspective," Psychology & Marketing, 16, No. 8, 1999, pp.659-675.
    ▶ Hahn, Minhi, Eugene Won, Hyunmo Kang, and Yong J. Hyun, "Context Effects and Context Maps for Positioning," International Journal of Market Research, 48, No.2, 2006, 155-178.
    ▶ Chun, Song Yong and Minhi Hahn, "Network Externality and Future Usage of Internet Services," Internet Research: Electronic Networking Applications and Policy, Vol. 17, No.2, May 2007, pp.156-168.
    ▶ Hahn, Minhi, Lakshman Krishnamurthi, Hyun Mo Kang, Jin-Sok Hyun, Sang June Park, and Yong J. Hyun, "A New Test of Attribute Significance for Nonparametric Conjoint Models," Korean Journal of Marketing, Vol.22, No.3, Aug. 2007, pp.23-47
    ▶ Chun, Sung Yong and Minhi Hahn, "A diffusion model for products with indirect externalities," Journal of Forecasting, 2008, pp.357-370.
    ▶ Hahn, Minhi, Hyun Mo Kang and Dae Seung Kim "Three Stage Performances and Herding of Domestic and Foreign Films in the Korean Market." Korean Journal of Marketing, Vol.4, No.11, 2010, pp.21-48.
    ▶ Junsan Kim, Minhi Hahn, Yeosun Yoon, "A Moderating Role of Personal Need for Structure on the Evaluation of Incrementally New Products versus Really New Products," Psychology & Marketing, Vol. 32, No.2, February 2015, pp. 144-161.
    ▶ Hahn, Minhi and Jooyoung Lim, "True Partnership Marketing between Consumers and Marketers in the Age of Marketing 3.0," Journal of World Marketing Summit, Vol.1, No.1, October 2015.

연구분야

    마케팅모형분석, 신상품마케팅전략, 소비자선택행동
Press

언론기고 및 출연활동

    ▶ 산학협동 공개강좌 : 신제품 및 신시장 관리를 위한 과학적 의사결정, 1988
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