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Academic SeminarConformity or differentiation? how consumers respond to the (in)consistency between product ratings and review sentiments in the US and China

  • Date
  • 2024-09-27
  • Time
  • 13:30 ~ 15:00
  • Place
  • Room 401, SUPEX Building
  • Department
  • 경영공학부 행정팀
  • Manager
  • 김원식
  • Major
  • Marketing


We would like to invite you to participate in Management Engineering (ME) Seminar.

1. When: September 27th (Friday), 13:30~15:00
2. Where: Room 401, SUPEX Building
3. Speaker: Prof. Chang Hee Park (Yonsei University)
4. Topic: Conformity or differentiation? how consumers respond to the (in)consistency between product ratings and review sentiments in the US and China
5. Research field: Marketing

* Lecture will be delivered in English.

Contact : Lee, Jisun ( jisunlee@kaist.ac.kr )

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