We would like to invite you to participate in Management Engineering (ME) Seminar.

1. When: June 3rd (Mon), 16:00~17:30
2. Where: Room 301, SUPEX Building & Online (Zoom)
3. Speaker: Prof. MinChung Kim (Ulsan National Institute of Science and Technology)
4. Topic: Mirror in the Brand Metaverse: How Avatar-Self Resemblance Shapes Brand Attitude and Purchase Intentions through Platform Engagement
5. Research field: Marketing

* Lecture will be delivered in English.