We would like to invite you to participate in Management Engineering (ME) Seminar.

1. When: December 10th (Wednesday) 10:00~11:30
2. Where: Room 102, SUPEX Building
3. Speaker: Prof. Yaeeun Kim (California State University)
4. Topic: The “Achilles Heel” of Established Brands: The Effect of Brand Age on Consumers’ Brand Choice
5. Research field: Marketing

* Lecture will be delivered in English.