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Academic SeminarThe curse of the original: how and when heritage branding Reduces Consumer Evaluations of Enhanced Products

  • Date
  • 2022-06-15 ~ 2022-06-15
  • Time
  • 10:00 ~ 11:30
  • Place
  • SUPEX Building Lecture Room 302 & Online (Zoom)
  • Department
  • School of Management Engineering
  • Major
  • Marketing


We would like to invite you to participate in Management Engineering (ME) Seminar.

1. When: June 15th (Wednesday), 10:00~11:30
2. Where: SUPEX Building Lecture Room 302 & Online (Zoom)
3. Speaker: Prof. Minju Han (Hanyang University)
4. Topic: The curse of the original: how and when heritage branding Reduces Consumer Evaluations of Enhanced Products
5. Research field: Marketing

* Lecture will be delivered in English

Contact : Lee, Jisun ( jisunlee@kaist.ac.kr )
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