We would like to invite you to participate in Management Engineering (ME) Seminar.
1. When: June 15th (Wednesday), 10:00~11:30
2. Where: SUPEX Building Lecture Room 302 & Online (Zoom)
3. Speaker: Prof. Minju Han (Hanyang University)
4. Topic: The curse of the original: how and when heritage branding Reduces Consumer Evaluations of Enhanced Products
5. Research field: Marketing
* Lecture will be delivered in English