- ▶ Ph.D., Stanford University, Decision Analysis Major, 1993
▶ MS, Seoul National University, 1986
▶ BS, Seoul National University, 1984
- ▶ Colledge of Business, KAIST, Seoul, Korea, Professor, 1998-Present
▶ KAIST Business School, AIM Management Program, Director, 2015.8 - Present
▶ SK Telecom, Board of Directors, Outside Director, 2014.3 - Present
▶ KAIST Business School, Vice Dean for External Affair, 2013.5 - 2015.4.
▶ KAIST School of Information and Media Management, Dean, 2011.9 - 2013. 8.
▶ President, Society for Media Management, 2010-2011.
▶ Marshall School of Busienss, USC, LA, USA, Visiting Professor, 2008-2009,
▶ AT&T Labs, Business System Division, Florham Park, NJ, U.S.A, 2003-2004, Visiting Professor.
▶ AT&T Bell Labs, Murray Hill, NJ, U.S.A, Senior Technical Staff Member, Decision Analysis and Intelligent Systems Group, NJ, USA, 1993-1998,
▶ Electric Power Research Institute, Palo Alto, California, U.S.A, Consultant,1990--1993.
▶ Korea Gallop Research Paper Award (Paper, titled “The Effect of Visual Stimuli in Internet Banner Ads: The Moderating Role of Task and Complexity of Visual Stimuli” was selected as one of the best four papers out of all the published papers in 2009 in the area of media research), 2009.
▶ Best Research Paper Award (“Measuring Consumer Preferences Using Multi-Attribute Utility Theory”) out of all the published Papers in the Journal of MIS Research published in 2008, The Korea Society of Management Information Systems, Korea, 2009.
▶ Best Conference Paper Award (“Sources of Trust toward a Market-maker in the e-Marketplace), The Korea Society of Management Information Systems, Korea, 2005.
▶ Best Teaching Award, KAIST, Korea, 2004.
▶ Best Teaching Award, College of Business, KAIST, Korea, 2003.
▶ Achievement Award, KAIST, Korea, 2008.
▶ IITA Contribution Award, Dec 2007
▶ Contribution Award, College of Business, KAIST, Korea, 2006, 2007.
▶ Research Contribution Award, Korean IT Research Administration Agency (IITA), Daejeon, Korea, 2007.
▶ AT&T Merit Award, Contribution to APRI-ARC Billing, 2004
Industry Advisory Activities
- SamSung Eleoctronics, SKT, KT, KTF, LG Electronics, Dacom, ETRI, Hyundai-Asan Hospital, Kukmin Bank, S-Oil, GS Group, etc
Publications & Research
Publications (patents, etc.)
- ▶ Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity, European Journal of Marketing, Sangyoon Yi, Jae-Hyeon Ahn, Vol. 51, No. 1, 2017, pp. 123-156.
▶The effect of social and ambient factors on impulse purchasing behavior in social commerce, Jaehyeon Ju, Jae-Hyeon Ahn, Journal of Organizational Computing and Electronic Commerce, Vol. 26, No. 4, 2016, pp. 285-306.
▶ The Effect of Repetition in Internet Banner Ads and the Moderating Role of Animation, JooWon Lee, Jae-Hyeon Ahn, Byungho Park, Computers in Human Behavior, Vol. 46, 2015, pp. 202-209.
▶ Channel Capabilities, Product Characteristics, and the Impact of Mobile Channel Introduction, Youngsok Bang, Dong-Joo Lee, Kunsoo Han, Minha Hwang, Jae-Hyeon Ahn, Journal of Management Information Systems, Vol. 30, No. 2, 2013, pp. 101-125.
▶ Attention to Banner Ads and Their Effectiveness: An Eye-Tracking Approach, JooWon Lee and Jae-Hyeon Ahn, International Journal of Electronic Commerce, 2012, Vol. 17, No. 1, pp. 119-137.
▶ Improving Information Security Management: An Analysis of ID-Password Usage and a New Login Vulnerability, with Youngsok Bang, Dong-Joo Lee, Yoon Soo Bae, Jae-Hyeon Ahn, International Journal of Information Management, 2012, Vol. 32, pp. 409-418.
▶ Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection, MIS Quarterly, 2011, Vol. 35, No. 2, pp. 423-444.
▶ Policy Analysis for Online Game Addiction Problems, with Bongwon Park, System Dynamics Review, 2010, Vol. 26, No. 2, pp.117-138.
▶ Reward Systems for Intra-organizational Knowledge Sharing, with Dong-Joo Lee, European Journal of Operational Research, Vol. 180, No. 2, pp. 938-956, 2007
▶ Management of Trust in the E-marketplace: The role of the buyer's experience in building trust", with Myoung-Soo Kim, Journal of Information Technology, Vol. 32, No. 2, pp. 119-132, 2007
▶ Customer churn analysis: churn determinants and mediation effects of partial defection in the Korean mobile telecommunications service industry with Sang-Pil Han, and Yung-Seop Lee, Telecommunications Policy, Vol. 30, No. 10-11, P. 552 - 568, Nov-Dec, 2006.
▶ Balancing Business Performance and Knowledge Performance of New Product Development: Lessons from ITS Industry, with Dong-Joo Lee and Sang-Yoon Lee, Long Range Planning (LRP), Vol. 39, No. 5, pp. 525 - 542, 2006.
▶ Comparison of Trust Sources of an Online Market-maker in the e-Marketplace: Buyer’s and Seller’s Perspective, with Myoung-Soo Kim, Journal of Computer Information Systems (JCIS), Vol. XLVII, No. 1, pp. 84-94, Fall 2006.
▶ Learning from the Failure: Experiences in the Korean Telecommunications Markets, with Myoung-Soo Kim and Dong-Joo Lee, Technovation(TV), Vol. 25, No. 1, pp. 69-82, 2005.
▶ Rewarding Knowledge Sharing under Measurement Uncertainty, with Dong-Ju Lee, Knowledge Management Research and Practice (KMRP), Vol. 3, pp. 229-243, 2005.
▶ Product and Process Knowledge in the Performance-Oriented Knowledge Management Approach, with Suk-Gwon Chang, Journal of Knowledge Management (JKM), Vol. 9, No. 4, pp. 114-132, 2005.
▶ Assessing the Contribution of Knowledge to Business Performance: The KP3 Methodology, with Suk-Gwon Chang, Decision Support Systems (DSS), Vol. 36, Issue. 4, pp. 403-416, 2004.
▶ Bridging Telecommunications Service: its Concept and Related Management Strategy, with Kyoung Cheon Cha, Duk Bin Jun, and Myoung Hwan Park, Telecommunications Policy (TP), Vol. 28, pp. 733-750, 2004.
▶ A Model for the Optimal Decision Timing using Real Options Approach, with Dong-Joo Lee, and Jae-Han Lee, International Journal of Operation and Quantitative Management (IJOQM), Vol. 10, No. 3, pp. 185-202, 2004.
▶ Managing Risk in a Telecommunications New Service Development Process through a Scenario Planning Approach, with Ann Skudlark, Journal of Information Technology (JIT), Vol. 17, pp. 103-118, 2002.
▶ Integrated Call Control in a CDMA Cellular System with Chun-Hyun Paik, Co-Whan Jin, and Dong-Wan Tcha, IEEE on Vehicular Technology (IEEE on VT), Vol. 50, No. 1, pp. 97-108, January, 2001.
▶ Value of sequential Bayesian Belief Revision Process in the Action-timing problem, with John J. Kim, European Journal of Operational Research (EJOR), Vol. 105, No. 1, pp. 118-129, 1998.
▶ Decision Support for Real-time Tele-marketing Operations through Bayesian Network Learning with Kazuo Ezawa, Decision Support Systems (DSS), Vol. 21, pp. 17-27, 1997.
▶ Resolving Conflict of Interests in the Process of an Information System Implementation for Advanced Telecommunication Services, with Ann E. Skudlark, Journal of Information Technology, Vol. 12, pp. 3-13, March 1997.
▶ Deciding Eligibility for Transplantation when a Donor Kidney Becomes Available, with John C. Hornberger, Medical Decision Making (MDM), Vol. 17, No. 2, pp. 160-170, April-June 1997.
▶ Involving Patients in the Cadaveric Kidney Transplant Allocation Process: A decision-Theoretic Perspective, with John C. Hornberger, Management Science (MS), Vol. 42, No. 5, pp. 629-641, May 1996.
- ▶ Strategic Analysis of Digital Business using Quantitative and Behavioural Reasearch Methodologies; Behavioural Decision Analysis.
디지털 컨버전스와 하이텍경영(MIM 551)
- 디지털기술과 광대역 모바일 네트워크의 혁신적 발전은 다양한 형태의 컨버전스를 촉발시키고 소셜 미디어, 클라우드 서비스, 빅데이터 서비스의 등장과 결합하여, 새로운 형태의 파괴적 비즈니스 모형이 등장하고 있다. 따라서 디지털 컨버전스의 영향과 이에 따른 하이테크 산업에서의 상품과 서비스를 개발하기 위해, C-P-N-D 가치사슬 및 생태계 뿐만 아니라, 소비자의 이해, 디지털 이코노미, 하이테크 산업에서의 시간에 근거한 전략 (time-based strategy), 와해성 기술 (disruptive technology), value co-creation 등이 경쟁전략에 미치는 영향 등을 정확히 이해함이 필수적이다. 따라서 본 강의는 디지털 컨버전스에 대한 이해와 이에 따른 하이테크 산업에서 지속적 성장을 위한 전략적 이해를 높이는 것을 그 목표로 한다.
Decision Analysis and Its Application(MGT 601)
- One of the most challenging task for managers is the ability to recognize a decision situation, understand its essential features, and obtain insight that makes clear what the appropriate action is and why. Some successful managers seem to have an innate ability to do this, and with hindsight we can sometimes see that their reasoning and choices were really nothing more than common sense. Many of us, however, need assistance in order to identify the decision opportunities we face and develop a clear understanding of the issues.
In this class, we will learn how to make a quality decision in the managerial to medical and to personal decision environments involving major uncertainties. It will provide the fundamental framework and approach for the major decisions we will make in our life. Also, we will discover many errors people commonly make when they make decisions intuitively and learn how to overcome these errors.
Statistical Analysis and Decision Modelling(IM 503)
- This course introduces fundamental concepts and applications in business statistics. From lectures, examples, students will learn the basic subject matter required to understand statistical problems in business. Therefore, this is not to derive mathematical equations for statistics.
The major focus of the class will prepare students for other classes with statistical applications in marketing, finance, manufacturing, operation management, and other business analysis. Also, the class will relate the statistical concept with the business analytics and big data applications. During the class, we learn not only statistical concepts, but simulation and decision modeling framework.
Publicity (Article/Column contribution & Media appearance)
- ▶ “Statistical Management through Value of Information Calculation”, Dong-A Business Review (bi-weekly business magazine), 2009.12.
▶ "Right Decision by overcoming the Biases in Human Perception”, Dong-A Business Review (bi-weekly business magazine), 2009.9.2.
▶ “Business Intelligence is the Key to the High Quality Business Management”, IT Today (Korean Daily Newspaper), 2008.2.14.
▶ “Let the Leader communicate with Other People”, Maeil Business News((Korean Daily Business Newspaper), Interview with Carl Spetzler, Professor at Stanford and Principal of SDG, 2007.10.1.
▶ “Trust in the On-line Marketplace”, Digital Times (Korean IT-focused daily newspaper), 2005. 7.12.
▶ “Need to increase Free Mobile Minutes”, Chosun Daily (Korean Daily Newspaper), 2003.12.23.
▶ “Prospect for Mobile Internet”, The Electronic Times (Korean IT-focused Daily Newspaper), 2003.6.4.
▶ “Consideration for teens and 20s”, Digital Times (Korean IT-focused Daily Newspaper), 2003.2.25.
▶ “IT Investment”, Arirang TV: In Focus, Panel Discussion, 2002. 10.
▶ “IMT-2000, Usability and Appeal to the Public are the Key”, Kyung Hyang Daily (Korean Daily Newspaper), 2001.2.6.
▶ “Internet, in My Hand”, Dong-A Daily (Korean Daily Newspaper), 2000.11.15.
▶ “Korea's Future in Information Technology”, Arirang TV: In Focus, Panel Discussion, 2000.10.26.
▶ “Challenges in the Information Superhighway”, Arirang TV: In Focus, Panel Discussion, 2000.2.17.