Biography
Education
- Ph.D. (2006, Indiana University - Bloomington)
Career
- Assistant Manager, Samsung Electronics (1993-1998)
Assistant Professor, Communications and New Media Programme, National University of Singapore (2006-2008)
Publications & Research
Publications (patents, etc.)
Research Areas
- a. Neuromarketing (based on Media Psychology & Psychophysiology)
b. Advertising and Consumer Psychology
c. Psychology of Entertainment Media Consumers
