Biography
Education
- '74-'78 College of Social Sciences, Seoul National Univ., BA in Geography
'79-'81 Seoul National Univ., MBA in International Business
'83-'89 Univ. of Wisconsin-Madison, Ph.D. in Business Major: Marketing
Career
- [Experience]
'81-'82 Researcher, Korea Institute of Energy and Resources.
'87-'89 Research Analyst (part-time), Oscar Mayer Food Corp.
'89-'89 Research Associate, School of Business, Univ. of Wisconsin-Madison
'90-'90 Marketer, Cheil Communications, Inc.
'90-'94 Assistant Professor, College of Econ. & Commerce, Sookmyung Women's Univ.
'94-'02 Assistant/Assoc./Full Professor, School of Business, Ajou University
'02- Assoc./Full Professor, Graduate School of Management, KAIST
[School Services]
Associate Dean, Graduate School of International Studies, Ajou University
Dean, Graduate School of Management, KAIST (2008-2009)
[Honors and Awards]
'82-'85 Korean Government Scholarships
'88 Fellow, Haring Symposium
'06 Award for Teaching Excellence, Graduate School of Management, KAIST
'08 Award for Research Excellence, Graduate School of Management, KAIST
[Academic Activities]
'05- Director, KAIST Center for Fair Trade and Consumer Protection.
'04-'06 President, Korean Society of Consumer Studies.
'06-'08 Pesident, Korean Academic Society of Customer Relationship Management.
'04-'05 Chair, Strategic Development Committee, Korean Marketing Association.
'99-'00 Director, Brain Korea SCM Research.
Publications & Research
Publications (patents, etc.)
- Seog, Seung H. and Yong J. Hyun (2009), "Financing As a Marketing Strategy," Marketing Science, Vol. 28 No. 3, June-July, pp. 526-540.
Kim, Jihern and Yong J. Hyun (2011), "A Model to Investigate the Influence of Marketing-Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector," Industrial Marketing Management, Vol. 40, No. 3, pp. 424-438
Kim, Moon-Yong, Yong J. Hyun, and Sehoon Park (2011), "The Effect of Goal Activation on the Evaluation of Hybrid Products," Japanese Psychological Research, Vol. 53 No. 3, pp. 233-245.
Kim, Jihern and Yong J. Hyun (2013), "The Importance of Social and Ideal Social Dimensions in Self-Congruity Research," Asian Journal of Social Psychology, Vo. 16, pp. 39-49.
Research Areas
- - consumer information processing
- brand equity
- channel structures and coordination
- fair trade
