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YOON, YEOSUN Associate Professor 사진

Faculty DirectoryYOON, YEOSUN Associate Professor

  • Contact Information Office.SUPEX 564 Tel.82-2-958-3197 E-mail.yyoon@business.kaist.ac.kr Lab.
  • Academic GroupsMarketing,Green Business
  • MajorMarketing

Education

    ▶ University of Michigan (Ann Arbor), Ross School of Business, Ph.D. (2003)
    ▶ Michigan State University, Advertising and Communication, M.S. (1995)
    ▶ Korea University, BBA (1991)

Career

    ▶ Associate Professor of Marketing, KAIST Graduate School of Management, 2010 - present
    ▶ Assistant Professor of Marketing, KAIST Graduate School of Management, Korea Advanced Institute of Science and Technology, 2007 - present
    ▶ Assistant Professor of Marketing, College of Business Administration, Ewha Womans University, 2005-2007
    ▶ Assistant Professor of Marketing, Jones Graduate School of Management, Rice University, 2003-2005
    ▶ Adjunct Lecturer, Ross School of Business, University of Michigan Ann Arbor, 2003 (Winter)
    ▶ Instructor, Ross School of Business, University of Michigan Ann Arbor, 2001 (Winter) and 2002 (Winter)

    ▶ 편집위원, 마케팅연구, 2008 - 현재
    ▶ Ad-hoc Reviewer, Journal of Consumer Psychology, 2007 - present
    ▶ Ad-hoc Reviewer, Journal of Consumer Research, 2004 - present

    ▶ Research Grant, Korean Research Foundation Grant funded by the Korean Government (MOEHRD, Basic Research Promotion Fund) (KRF-2008-327-B00240), 2008
    ▶ Winner of 2007 Journal of Consumer Psychology (JCP) Young Contributor Award, The Society for Consumer Psychology, 2007
    ▶ Outstanding Faculty Research Award, KAIST Graduate School of Management, 2007
    ▶ Outstanding Teaching Award, College of Business Administration, Ewha Womans University, 2006 & 2007
    ▶ MSI Alden G. Clayton Doctoral Dissertation Competition, Honorable Mention, Marketing Science Institute, 2002
    ▶ Milton G. and Josephine H. Kendrick Marketing Award for Outstanding Doctoral Work, Ross School of Business, University of Michigan, 2002
    ▶ Rackham Dissertation Research Grant, Horace H. Rackham School of Graduate Studies, University of Michigan, 2002
    ▶ Doctoral Research Grant, Ross School of Business, University of Michigan, 2002
    ▶ Research Grant, CIBE, University of Michigan, 2000
    ▶ Phelps Fellowship, Ross School of Business, University of Michigan, 1998 - 2002
    ▶ Doctoral Fellowship, Ross School of Business, University of Michigan, 1998 - 2002
    ▶ Horace H. Rackham School of Graduate Studies Block Grant Fellowship, University of Michigan, 1998 - 2002

Industry Advisory Activities

Publications (patents, etc.)

    Yoon, Yeosun, Gulen Sarial-Abi and Zeynep Gurhan-Canli, "Effect of Regulatory Focus on Selective Information Processing," Journal of Consumer Research, 39 (1), 2012

    Auh, Seigyoung, Auh, Eric Shih and Yeosun Yoon, "Aligning Benefits with Payments: A Test of the Pattern Alignment Hypothesis," Journal of Consumer Psychology, 18 (4), 2008.

    Park, Jooyoung, Yeosun Yoon, Byoungtae Lee, "The Effect of Gender and Product Categories on Consumer Online Information Search," Advances in Consumer Research, Association for Consumer Research, 2009.

    Yoon, Yeosun, Zeynep Gurhan-Canli and Norbert Schwarz, "The Effect of Corporate Social Responsibility (CSR) on Companies with Bad Reputation," Journal of Consumer Psychology, 16(4), 2006

    Yoon, Yeosun and Zeynep Gurhan-Canli, " Drawing Inferences about Others Based on Corporate Associations," Journal of the Academy of Marketing Science, 34(2), 2006

    Yoon, Yeosun and Zeynep Guhan-Canli, "The Effects of Partnering with Good Cause on Corporate and Organization Image," Advances in Consumer Research eds. Punam Anand Keller and Dennis W. Rook, Association for Consumer Research 30, 2003

Research Areas

    ▶ Consumer Information Processing and Evaluation in Relation to
    Brand & Corporate Image and Corporate Social Responsibility (CSR)
    ▶ Cross-cultural Differences in Consumer Judgement and Decision Making
Contact : We, Chungin ( chunginwe@business.kaist.ac.kr )

Faculty & Research

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