| KCB-PP-2007-134 |
The Effects of Consumer Knowledge on Message Processing of Electronic Word of Mouth via Online Consumer Reviews |
Park, Do-Hyung ; Kim, Sara ; Han, Ingoo |
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| KCB-PP-2007-133 |
The Role of Taste Similarity on Recommendation Power: The Moderating Role of Emotional Attachmen |
Kim, Sara ; Hahn, Minhi ; Park, Do-Hyung |
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| KCB-PP-2007-132 |
Analysis of Context Map for Positioning A Newly Launched Mobile Telecommuncations Service |
Hahn, Minhi ; Kang, Hyun Mo |
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| KCB-PP-2007-131 |
디자인 전형성과 디자이너 브랜드와의 협업이 신제품 디자인 선호도에 미치는 영향 |
이혜승 ; 강현모 ; 한민희 |
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| KCB-PP-2007-130 |
지식관리시스템(KMS)의 발전과 최근 동향 |
이희석 ; 양성병 ; 최수영 |
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| KCB-PP-2007-129 |
대-중소기업 신제품개발 협력과정에서의 성공요인과 상생정책 방안 |
배종태 ; 김중현 |
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| KCB-PP-2007-128 |
벤처성장의 내적 추동력과 기회실현과정에 관한 종단적 연구 |
차민석 ; 배종태 |
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| KCB-PP-2007-127 |
The Tale of Two Valleys: Daeduk and Teheran |
Bae, ZongTae ; Bae, Jun-Woo ; Kim, Jong-Gie ; Lee, Kark Bum ; Suh, Sang-Mok ; Park, SamOck |
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| KCB-PP-2007-126 |
Cognition and Emotion in TV Message Processing: How Valence, Arousing Content, Structural Complexity, and Information Density Affect the Availability of Cognitive Resources |
Lang Annie ; Park, Byungho ; Sanders-Jackson ; Ashley N. ; Wilson Brian D. ; Wang Zheng |
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| KCB-PP-2007-125 |
An Empirical Analysis of Fraud Detection in Online Auctions: Credit Card Phantom Transaction |
Chae, Myungsin ; Shim, Seonyoung ; Cho, Hyungjun ; Lee, Byungtae |
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