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Contact Information
  • Office.S304
  • Tel.02-958-3512
  • E-mail.minki.kim@kaist.ac.kr
  • Homepage/Lab.Homepage   |  Lab.
Research Areas Quantitative Marketing
Minki Kim is an Assistant Professor of Marketing at KAIST.


    Ph.D.in Economics, University of Chicago
    M.A. in Economics, University of Chicago
    B.A. summa cum laude in Economics, Minor in Business Admin., Seoul National University
Publications & Research

주요논문 (특허등)

    "Physician Learning and New Drug Diffusion," Ph.D. Dissertation, University of Chicago, 2011

    "New Drug Diffusion when Forward-Looking Physicians learn from Patient Feedback and Detailing," with Pradeep Chintagunta and Ronald Goettler, Journal of Marketing Research, Vol. 49, No. 6 (2012), p. 807-821.

    "Investigating Brand Preferences across Social Groups and Consumption Contexts," with Pradeep Chintagunta, Quantitative Marketing and Economics, Vol. 19, Issue 3 (2012), p. 305-333.

    "To Tweet or Not to Tweet? Social Media Marketing for Digital Music Contents," with Geonhyeok Go and Sulah Cho, Entrue Journal of Information and Technology, Vol. 12, No. 1 (2013), p.45-58.

    "Effect of the Fukushima Nuclear Disaster on the Global Public Acceptance of Nuclear Energy," with Wonjoon Kim and Younghwan Kim, Energy Policy, Vol. 61, October (2013), p. 822-828.

    "An International Comparative Analysis on Public Acceptance of Nuclear Energy," with Wonjoon Kim and Younghwan Kim, Energy Policy, Vol. 66, January (2014), p. 475-483.

    "What Makes You Grab Low Carb Beers?" with Hailey Hayeon Joo, Applied Economics, Vol. 46, No. 13 (2014), p. 1526-1534.

    "Investigating the Congruence of Crowdsourced Information with Official Government Data: The Case of Pediatric Clinics," with Yuchul Jung, Dain Jung, and Cinyoung Hur, Journal of Medical Internet Research, Vol. 16, No. 2 (2014):e29.

    "Group-wise Herding Behavior in Financial Markets: An Agent-based Modeling Approach," with Minsung Kim, PLoS ONE, Volume 9, Issue 4 (2014): e93661.

    "Effects of ICT Device Ownership on Consumers' Digital Piracy Behavior" with Hyeonbo Sim, and Junghoon Moon, The Journal of Information Systems, Vol. 23, Issue 4 (2014), p. 169-196.

    "Identifying Key Hospital Service Quality Factors in Online Health Communities" with Yuchul Jung, Dain Jung, and Cinyoung Hur, Journal of Medical Internet Research (JMIR), Vol. 17, No. 4 (2015):e90.

    "Online Brand Community Management for New Products:The Role of Consumer-Specific Social Network Topology" with Jungyoun Lee, International Telecommunications Policy Review, Vol. 22, No. 2 (2015), p. 67-92.

    "Style Synthesis and Analysis of Car Designs for Style Quantification" with Kyung Hoon Hyun, Ji-Hyun Lee, and Sulah Cho, Advanced Engineering Informatics, Vol. 29, No. 3(2015), p. 483-494.

    "Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms" with Hojun Sung, Changi Nam, and Seung Hun Han, International Journal of Sport Finance, Vol.11, No.1(2016), p.79-96.

    "The Gap between Design Intent and User Response: Identifying Typical and Novel Car Design Elements among Car Brands for Evaluating Visual Significance" with Kyung Hoon Hyun, and Ji-Hyun Lee, Journal of Intelligent Manufacturing, (2015), p. 1-13.

    "Reference Quality-based Competitive Market Structure for Innovation-Driven Markets" with Wonjoon Kim, International Journal of Research in Marketing (IJRM), Vol. 32 (2015), p. 284-296.

    "Evaluation of Large-Scale Data to Detect Irregularity in Payment for Medical Services: An Extended Use of Benford's Law" with Junghyun Anna Park and Seokjoon Yoon, Methods of Information in Medicine, Vol. 55 (2016), p. 284-291.

    "Adoption of Green Electricity Policies: Investigating the Role of Environmental Attitudes via Big Data-driven Search-Queries" with Donghyun Lee and Jungyoun Lee, Energy Policy, Vol. 90 (2016), p. 187-201.

    "Do Media Type and Time of Day Matter in Social Media Engagement? The Case of the Music Industry" with Geonhyeok Go and Jooyoung Lim, International Telecommunications Policy Review, Vol. 24, No. 1 (2017), p. 105-124.

    "Macro-Environmental Factors and Technological Evolution of Complex Product System: Evidence from Nuclear Power Plant," with Kwak, Kiho, Wonjoon Kim, and Chang Yeon Cho, Journal of Technology Innovation, Vol. 25, No. 2 (2017), p. 89-125.

    "Why Do Consumers Resist Innovative Wearable Devices? The Case of Smartwatches," with Minseok Kim, Wonjoon Kim, and Jae Won Kang, Journal of Korean Content Association, Vol.17, No.9 (2017), p. 523-535.

    "Identifying Prescription Patterns with a Topic Model of Diseases and Medications" with Sungrae Park, Doosup Choi, Wonchul Cha, Chunhyun Kim, and Ilchul Moon, Journal of Biomedical Informatics, Vol. 75 (2017), p. 35-47.

    "Hierarchical Prescription Pattern Analysis with Symptom Labels" with Su-Jin Shin, Je-Yong Oh, Sungrae Park, and Il-Chul Moon, Pattern Recognition Letters, Vol. 111 (2018), p. 94-100.

    "Quality-Adjusted International Price Comparisons of Mobile Telecommunications Services" with Seonghun Yun, and Yongjae Kim, Telecommunications Policy, forthcoming.

    See more at my personal website:


    - Pharmaceutical Marketing & Health 2.0 / Medicine 2.0 (Interdisciplinary Research)
    - Social Media Marketing
    - Multi-channel Customer Development

    - Developing Structural Models for Quantitative Marketing

Quantitative Models for Marketing Decisions [마케팅 모형론] 가을학기 경공()

    Marketing Management [마케팅 관리] 봄학기 TMBA()

      Advanced Issues in Marketing [마케팅 고급 논제] / Marketing Theory [마케팅 이론] 경공()

        Pricing Strategy [가격전략] 여름학기 PMBA()


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