Selected Publications
Optimal influence design in networks
( Jeong, Daeyoung | Shin, Euncheol )JOURNAL OF ECONOMIC THEORY2024-09
Abstract
We examine an influence designer's optimal intervention in the presence of social learning in a network. Before learning begins, the designer alters initial opinions of agents within the network to shift their ultimate opinions to be as close as possible to the target opinions. By decomposing the influence matrix, which summarizes the learning structure, we transform the designer's problem into one with an orthogonal basis. This transformation allows us to characterize optimal interventions under complete information. We also demonstrate that even in cases where the designer has incomplete information about the network structure, the designer can still design an asymptotically optimal intervention in a large network. Finally, we provide examples and extensions, including repeated social learning and competition.
On Crafting Effective Theoretical Contributions for Empirical Papers in Economics of Information Systems: Some Editorial Reflections
( Gopal, Anandasivam | Chen, Pei-yu | Oh, Wonseok | Xu, Sean Xin | Sarker, Suprateek )INFORMATION SYSTEMS RESEARCH2024-09
Abstract
The terms theory and theoretical contributions evoke mixed reactions in the information systems discipline, especially among empirical researchers in the economics of information systems (Econ-IS) area. Although some see such contributions as the raison d'etre for academic scholars engaged in research, others feel that the discipline has developed a fetish for theory, with reviewers and editors often demanding an unreasonable level of theoretical contributions for empirical manuscripts to succeed in the review process. Moreover, there exists a great deal of diversity in the conception of what constitutes a reasonable theoretical contribution, especially within empirical work, across editors and reviewers, leading to frustration with the review process and disappointment with editorial decisions. Given the different types of theoretical contributions that may be suitable for a given manuscript and recognizing the changing nature of empirical work within Econ-IS, we attempt to shed some light on theoretical contributions within empirical Econ-IS research, paying attention to their nature, types, and impact. Specifically, we start by reflecting on the typical theory-related comments we have seen in review packets that we generalize to a set of critiques often related to empirical papers. Subsequently, we provide a working definition of a theoretical contribution and the components that make up such a contribution. We then propose a taxonomy of theoretical contributions typically observed in Information Systems Research (ISR). ISR ). Based on this taxonomy of contributions, the typical critiques observed in empirical Econ-IS papers, and a set of published papers, we provide some broad guidelines for how authors may craft an effective theoretical contribution for submission to ISR. . We also discuss a pathway for manuscripts that do not (seek to) offer significant theoretical contributions. Such manuscripts are welcome, but we believe that a very high bar of practical impact must be met for them to succeed in the review process. Based on the guidelines and suggestions made here, our hope is that authors and evaluators will participate in the review process with a shared understanding of the elusive notion of theoretical contributions.
Disinformation Spillover: Uncovering the Ripple Effect of Bot-assisted Fake Social Engagement on Public Attention
( Lee, Sanghak | Shin, Donghyuk | Kwon, K. Hazel | Han, Sang Pil | Lee, Seok Kee )MIS Quarterly2024-09
Abstract
Disinformation activities that aim to manipulate public opinion pose serious challenges to managing online platforms. One of the most widely used disinformation techniques is bot-assisted fake social engagement, which is used to falsely and quickly amplify the salience of information at scale. Based on agenda-setting theory, we hypothesize that bot-assisted fake social engagement boosts public attention in the manner intended by the manipulator. Leveraging a proven case of bot-assisted fake social engagement operation in a highly trafficked news portal, this study examines the impact of fake social engagement on the digital public's news consumption, search activities, and political sentiment. For that purpose, we used ground-truth labels of the manipulator's bot accounts, as well as real-time clickstream logs generated by ordinary public users. Results show that bot-assisted fake social engagement operations disproportionately increase the digital public's attention to not only the topical domain of the manipulator's interest (i.e., political news) but also to specific attributes of the topic (i.e., political keywords and sentiment) that align with the manipulator's intention. We discuss managerial and policy implications for increasingly cluttered online platforms.
Contextual Targeting in mHealth Apps: Harnessing Weather Information and Message Framing to Increase Physical Activity
( Kyung, Nakyung | Chan, Jason | Lim, Sanghee | Lee, Byungtae )INFORMATION SYSTEMS RESEARCH2024-09
Abstract
This paper addresses how real-time weather information acquired through mobile technology can be leveraged to enhance the efficacy of mobile interventions for spurring users' healthier behaviors. Through a field experiment that each participant experience different weather conditions in two different treatment periods under the gain or loss interventions, we found that the effects of gain or loss interventions across sunny and cloudy weather are not uniformly distributed. Loss intervention induces higher levels of fulfillment of exercise goals than gain intervention in sunny weather, whereas gain interventions are more effective than loss interventions in cloudy weather. We also provided empirical evidence to uncover the underlying mechanisms and rules out alternative explanations. The follow-up experiment reveals that weather-based intervention can be used repeatedly over time without losing its effectiveness. Moreover, our result suggests that the observed effect is more evident for people with a lower exercise level and living in areas of lower income. Our study provides theoretical guidance and practical implications for academics, healthcare businesses, and policymakers on the strategy of using weather based messaging for enhancing physical activity levels.
Public goods in networks with constraints on sharing
( Gerke Stefanie | Gutin, Gregory | Hwang, Sung-Ha | Neary Philip R. )JOURNAL OF ECONOMIC THEORY2024-07
Abstract
This paper considers incentives to provide goods that are partially shareable along social links. We introduce a model in which each individual in a social network not only decides how much of a shareable good to provide, but also decides which subset of neighbours to nominate as co- beneficiaries. An outcome of the model specifies an endogenously generated subnetwork and a public goods game occurring over the realised subnetwork. We prove the existence of specialised pure strategy Nash equilibria: those in which some individuals contribute while the remaining individuals free ride. We then consider how the set of efficient specialised equilibria vary as the constraints on sharing are relaxed and we show that, paradoxically, an increase in shareability may decrease efficiency.
