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Physical Frictions and Digital Banking Adoption

MANAGEMENT SCIENCE2024-10

Choi, Hyun-Soo | Loh, Roger K.

The behavioral literature suggests that minor frictions can elicit desirable behavior without obvious coercion. Using closures of ATMs in a densely populated city as an instrument for small frictions to physical banking access, we find that customers affected by ATM closures increase their usage of the bank's digital platform. Other spillover effects of this adoption of financial technology include increases in point-of-sale transactions, electronic funds transfers, automatic bill payments, and savings, and a reduction in cash usage. Our results show that minor frictions can help overcome the status quo bias and facilitate significant behavior change.

Publisher
INFORMS
Issue Date
2024-10
Article Type
Article
Citation
MANAGEMENT SCIENCE, Vol.70, No.10, pp.6483 - 7343
ISSN
0025-1909
DOI
10.1287/mnsc.2023.4972
콘텐츠담당자 : 최희정 연락처 : 02-958-3604

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