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Selected recent publications in the top management and economics journals

Optimal Subsidy Policy for Innovation: Technology Push and Demand Pull

( Chung, Hakjin | Ahn, Hyun-Soo | Lee, Myeonghun | Kim, Sang Won )

PRODUCTION AND OPERATIONS MANAGEMENT2024-03

Abstract

Government plays a critical role in developing and adopting new products with social benefits. We study how the government should mix two different subsidies-a technology-push subsidy, which awards manufacturers for cost-reducing R&D efforts, and a demand-pull subsidy, which directly rewards customers-when multiple firms compete in the presence of spillover. We develop a model with the government and two firms: The government first announces a subsidy policy, then the two firms decide R&D investments to reduce production costs and sell the products. We analyze how the optimal subsidy policy and resultant market outcomes change in the social benefit of the product and the spillover level. We find that the government should use a different subsidy policy depending on the social benefit of the product. When the social benefit is low, no subsidy should be given, letting the two firms make discretionary R&D efforts without any inducement. When the social benefit is modest, the government should only give a push subsidy and let the firms lead production adoptions with cost-reducing R&D. When the social benefit is large, the government should provide both subsidies, but the dependence on the pull subsidy increases. We also study how the spillover level influences the optimal subsidy. As knowledge spillover increases, we find that the government should increase the push subsidy to offset the losses incurred by the cost leader. We contribute to the literature by offering policy insights on how the government should design subsidies to maximize the adoption of products with social benefits.

Agency Frictions and Procurement: New Evidence from US Electricity Restructuring

( Abito, Jose Miguel | Han, Jin Soo | Houde, Jean-Francois | van Benthem, Arthur A. )

JOURNAL OF INDUSTRIAL ECONOMICS2024-03

Abstract

This article presents new quantitative evidence of the sources of efficiency benefits from deregulation. We estimate the heterogeneous effects of plant divestitures on fuel procurement costs during the restructuring of the U.S. electricity industry. Guided by economic theory, we focus on three mechanisms and find that restructuring reduced fuel procurement costs for firms that (i) were not subject to earlier incentive-regulation programs, (ii) had relatively strong bargaining power as coal purchasers after restructuring, and (iii) were locked in with disadvantaged coal contracts prior to restructuring.

Robust Risk Quantification via Shock Propagation in Financial Networks

( Ahn, Dohyun | Chen, Nan | Kim, Kyoung-Kuk )

OPERATIONS RESEARCH2024-01

Abstract

Given limited network information, we consider robust risk quantification under the Eisenberg-Noe model for financial networks. To be more specific, motivated by the fact that the structure of the interbank network is not completely known in practice, we propose a robust optimization approach to obtain worst-case default probabilities and associated capital requirements for a specific group of banks (e.g., systemically important financial institutions) under network information uncertainty. Using this tool, we analyze the effects of various incomplete network information structures on these worst-case quantities and provide regulatory insights into the collection of actionable network information. All claims are numerically illustrated using data from the European banking system.

The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries

( Yoon, Tae Jung | Kim, TI Tongil )

JOURNAL OF MARKETING2024-01

Abstract

Hospital advertising has grown more than five-fold in the last two decades. However, hospital advertising has been understudied, unlike detailing and advertising for prescription drugs. This study introduces a customer-centric view to this market by investigating the role of advertising in patients’ choice of high-tech medical procedures, with a focus on robotic surgery. The authors analyze approximately 140,000 individual patient records and television advertising data from Florida during 2011-2015 to investigate how hospital advertising of robotic surgery affects patients’ choice of robotic surgery over more conventional laparoscopic and open surgeries. Using a variation of a Designated Market Area border identification strategy, the authors find that this advertising leads to more robotic surgery choices. The advertising effect is especially strong for Medicaid patients, whose socioeconomic status tends to be lower. While robotic surgery is associated with a shortterm health benefit (i.e., reduced length-of-stay), it does not affect long-term health benefits and comes at a higher cost than other forms of surgery. Thus, understanding the effect of advertising robotic surgery has significant health, cost, and marketing implications for different stakeholders in the healthcare industry, such as patients, healthcare providers, surgical robot manufacturers, insurance providers, and policymakers.

Constrained contests with a continuum of battles

( Hwang, Sung-Ha | Koh, Youngwoo | Lu, Jingfeng )

GAMES AND ECONOMIC BEHAVIOR2023-11

Abstract

We study a contest problem in which two players compete on a continuum of battlefields by spending resources subject to some constraints on their strategies. Following Myerson (1993), we assume that each player's resource allocation on each battlefield is an independent random draw from the same distribution. Within each battlefield, the player who allocates a higher level of resources wins, but both players incur costs for resource allocation. To analyze this problem, we introduce a systematic way to identify equilibrium allocation strategies and show that any equilibrium strategy of a player renders the rival indifferent in terms of the “constraint-adjusted payoff”. Using this, we provide a complete characterization of equilibrium allocation strategies. We also show that whereas a symmetric budget constraint may induce players to spend more resources than in the case with no constraint, asymmetric budgets that are proportional to players' values of winning would eliminate this possibility.

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