Seminar & Forum
Academic SeminarThe curse of the original: how and when heritage branding Reduces Consumer Evaluations of Enhanced Products
- Date
- 2022-06-15 ~ 2022-06-15
- Time
- 10:00 ~ 11:30
- Place
- SUPEX Building Lecture Room 302 & Online (Zoom)
- Department
- School of Management Engineering
- Manager
- Heeyeon Choi , hj2bob@kaist.ac.kr
- Major
- Marketing
We would like to invite you to participate in Management Engineering (ME) Seminar.
1. When:
June 15th (Wednesday), 10:00~11:30
2. Where:
SUPEX Building Lecture Room 302 & Online (Zoom)
3. Speaker:
Prof. Minju Han (Hanyang University)
4. Topic:
The curse of the original: how and when heritage branding Reduces Consumer Evaluations of Enhanced Products
5. Research field:
Marketing
* Lecture will be delivered in
English
Contact : Lee, Jisun ( jisunlee@kaist.ac.kr )
