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Academic SeminarThe Incremental Impact of Digital Ad Impressions in Retargeting under Programmatic Real-Time Bidding: Accounting for the Count-Quality Simultaneity Bias

  • Date
  • 2018-02-20 ~ 2018-02-20
  • Time
  • 16:00 ~ 17:30
  • Place
  • SUPEX Management Complex, 5th Floor Chey Hall A
  • Department
  • 경영공학부 행정팀
  • Major
  • IT Management

Management Engineering(ME) Seminar Announcement

 

We would like to invite you to participate in Management Engineering(ME) Seminar.

 

1. When: February 20 (Tuesday), 16:00 ~ 17:20

2. Where: SUPEX Management Complex, 5th Floor Chey Hall A

3. Speaker: Prof. Sungho Park (Arizona State University)

4. Topic: The Incremental Impact of Digital Ad Impressions in Retargeting under Programmatic Real-Time Bidding: Accounting for the Count-Quality Simultaneity Bias


5. Research field: IT Management

Contact : Lee, Jisun ( jisunlee@kaist.ac.kr )

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