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PARK,  SUNGHYUK Assistant Professor 사진
PARK, SUNGHYUK Assistant Professor
Contact Information
  • E-mail.sunghyuk.park@kaist.ac.kr
Research Areas Bigdata Analytics


    Korea Advanced Institute of Science and Technology (2011) Seoul, Korea
    - Ph.D. in Management Engineering

    Korea Advanced Institute of Science and Technology (2005) Daejeon, Korea
    - B.S. in Applied Mathematics



    Adjunct Professor at KAIST Business School, KAIST (2018 - 2019) Seoul, Korea
    Postdoctoral Research Fellow (Faculty-visiting Scholar) at Leonard N. Stern School of Business, NYU (2012 - 2013, Advisor: Prof. Anindya Ghose) NY, NY


    CTO at Wconcept Korea (2019) Seoul, Korea
    Venture Partner at Dunamu & Partners (2018 - 2019) Seoul, Korea
    CEO and Founder at Recobell Co., Ltd. (2013 - 2018) Seoul, Korea
    CEO at YelloExchange Co., Ltd. (2016 - 2018) Seoul, Korea
    Technical Advisor at Ridi (2012) NY, NY
Publications & Research

Publications (patents, etc.)

    [Journal Publications]

    Park, S., and Han, S. "From Accuracy to Diversity in Product Recommendations: Relationship between Diversity and Customer Retention." International Journal of Electronic Commerce, 18(2), 2013, pp.51-71, 2013.

    Lee, D., Park, S., and Moon, S. "Utility-based Association Rule Mining: a Cross-Selling Solution for Large Data Sets." Expert Systems with Applications, 40(7), 2013, 2715-2725.

    Park, S., Huh, S., Oh, W., and Han, S. "A Social Network-Based Inference Model For Validating Customer Profile Data." MIS Quarterly, 36(4), 2012, pp.1217-1237.

    Park, S., and Kim, H. "A Design of Diversity-based Recommender System for Providing Anti-Churning Rules." Entrue Journal of Information Technology, 10(3), 2012, pp.7-17.

    Lee, D., Park, S., and Moon, S. "Measuring the Economic Impact of Item Descriptions on Sales Performance." Journal of Intelligence and Information Systems, 18(4), 2012, pp.1-17.

    Park, S., and Yang, K. "Data Mining Approach for Real-Time Processing of Large Data Using Case-Based Reasoning: High-Risk Group Detection Data Warehouse for Patients with High Blood Pressure." Korea Society of IT Service Journal, 10(1), 2011, pp.135-149.

    Park, S., Hwang, K., and Lee, D. "A PageRank based Data Indexing Method for Designing Natural Language Interface to CRM Databases." CRM Research, 2(2), 2009, pp. 53-70.

    Shin, M., Huh, S., Park, S., and Lee, W. "Relaxing Queries by Combining Knowledge Abstraction and Semantic Distance Approach." Journal of the Korean Operations Research and Management Science Society, 32(1), 2007, pp.215-126.

Research Areas

    - Business Intelligence and Big-data Analytics
    - Blockchain Applications
    - Recommender Systems
    - Ad-tech

    - Information System Design and Development
    - Machine Learning
    - Artificial Intelligence
    - Business Modeling and Simulation

IT enabled Business Transformation(MIM511)

    Contact : Joo, Sunhee ( shjoo2006@business.kaist.ac.kr )

    Faculty & Research