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PARK,  SUNGHYUK Assistant Professor 사진
PARK, SUNGHYUK Assistant Professor
Contact Information
  • E-mail.sunghyuk.park@kaist.ac.kr
Research Areas Bigdata Analytics; AI Applications


    Korea Advanced Institute of Science and Technology (2011) Seoul, Korea
    - Ph.D. in Management Engineering

    Korea Advanced Institute of Science and Technology (2005) Daejeon, Korea
    - B.S. in Applied Mathematics



    Adjunct Professor at KAIST Business School, KAIST (2018 - 2019) Seoul, Korea
    Postdoctoral Research Fellow (Faculty-visiting Scholar) at Leonard N. Stern School of Business, NYU (2012 - 2013, Advisor: Prof. Anindya Ghose) NY, NY


    CTO at Wconcept Korea (2019) Seoul, Korea
    Venture Partner at Dunamu & Partners (2018 - 2019) Seoul, Korea
    CEO and Founder at Recobell Co., Ltd. (2013 - 2018) Seoul, Korea
    CEO at YelloExchange Co., Ltd. (2016 - 2018) Seoul, Korea
    Technical Advisor at Ridi (2012) NY, NY
Publications & Research

Publications (patents, etc.)

    [Journal Publications]

    Lee, D., Gopal, A., and Park, S. "Different but Equal? A Field Experiment on the Impact of Recommendation Systems on Mobile and PC Channels in Retail." Information Systems Research, 31(3), pp.892-912, 2020.

    Park, S., and Han, S. "From Accuracy to Diversity in Product Recommendations: Relationship between Diversity and Customer Retention." International Journal of Electronic Commerce, 18(2), 2013, pp.51-71, 2013.

    Lee, D., Park, S., and Moon, S. "Utility-based Association Rule Mining: a Cross-Selling Solution for Large Data Sets." Expert Systems with Applications, 40(7), 2013, 2715-2725.

    Park, S., Huh, S., Oh, W., and Han, S. "A Social Network-Based Inference Model For Validating Customer Profile Data." MIS Quarterly, 36(4), 2012, pp.1217-1237.

    Park, S., and Kim, H. "A Design of Diversity-based Recommender System for Providing Anti-Churning Rules." Entrue Journal of Information Technology, 10(3), 2012, pp.7-17.

    Lee, D., Park, S., and Moon, S. "Measuring the Economic Impact of Item Descriptions on Sales Performance." Journal of Intelligence and Information Systems, 18(4), 2012, pp.1-17.

    Park, S., and Yang, K. "Data Mining Approach for Real-Time Processing of Large Data Using Case-Based Reasoning: High-Risk Group Detection Data Warehouse for Patients with High Blood Pressure." Korea Society of IT Service Journal, 10(1), 2011, pp.135-149.

    Park, S., Hwang, K., and Lee, D. "A PageRank based Data Indexing Method for Designing Natural Language Interface to CRM Databases." CRM Research, 2(2), 2009, pp. 53-70.

    Shin, M., Huh, S., Park, S., and Lee, W. "Relaxing Queries by Combining Knowledge Abstraction and Semantic Distance Approach." Journal of the Korean Operations Research and Management Science Society, 32(1), 2007, pp.215-126.

    [Conference Proceedings & Presentations]

    Hwang, Y., Kyung, N., Lee, D., Jung, J., and Park, S. "The Impact of Mobile Ordering Service on Offline Store Diversity and Product Diversity." In Proceedings of the 54th Hawaiian International Conference on System Sciences (HICSS), 2021.

    Park, S., Lee, M., and Shin, D. "Optimizing the Advertising Budget Across Multiple Online Channels: A Budget-Performance Curve Based Non-Linear Programming Model" WITS, 2020.

    Park, S., Lee, D., Lee, D., and Oh, W. "Network Inference based Deep Ensemble Learning for Standardizing Product Information: Solving the Poor Fit Problem in the Retail Apparel Industry." SCECR, Madrid, 2020.

    So, H., Oh, W., Kim, M., and Park, S. "The Pursuit of Conversion: Effects of Mediating Channels on Product Choices and Purchase Propensities in Social Commerce Platforms." In Proceeding of International Conference on Information Systems (ICIS), Dallas, USA, 2015.

    Lee, D., Gopal, A., and Park, S. "Mobile & Me: A Randomized Field Experiment of Customer Heterogeneity and Channel Use in Online Recommendation Systems." WISE, Dallas, 2015.

    Ghose, A., and Park, S. "The Negative Impact of Mobile Devices on Niche Product Consumption." In Proceeding of International Conference on Information Systems (ICIS), Milan, Italy, 2013.

    Hwang, K., Park, S., and Han, I. "Multi-Screen Strategy for Selling Mobile Content to Customers." In Proceeding of ICIS, Orlando, Florida, USA, 2012.

    Ghose, A., Han, S, and Park, S. "Analyzing the Interdependence between Web and Mobile Advertisement." INFORMS Annual Meeting IS Cluster, Phoenix, USA, October, 2012.

    Park, S., and Han, S. "Empirical Analysis of the Impact of Product Diversity on Long-Term Performance of Recommender Systems." In Proceedings of the 14 th Annual International Conference on Electronic Commerce (ICEC), Singapore, August, 2012.

    Hwang, K., Park, S., and Han, I. "Who Buys Quality Contents on Multi-Screen Environment? The Impact of Smart Device Screen Size on Paid-Content Preference" INFORMS Marketing Science Conference, Boston, June, 2012.

    Lee, D., Park, S., and Moon, S. "High-Utility Rule Mining for Cross-selling." In Proceedings of the 44 th Hawaiian International Conference on System Sciences (HICSS), 2011.

    Park, S., Han, S., Huh S., and Lee, H. "Preprocessing uncertain user profile data: inferring user’s actual age from ages of the user’s neighbors." In Proceedings of the 25th IEEE International Conference on Data Engineering (ICDE): Management and Mining of Uncertain
    Data, 2009, pp.1619-1624.

    Park, S., Lee, H., Han, S., and Lee, D., "User Profile Assessment Using SMS Network Neighbors’ Age Profiles." In Proceedings of the 23th International Conference on Advanced Information Networking and Applications (AINA) Workshops, 2009, pp.960-965.

Research Areas

    - Business Intelligence and Big-data Analytics
    - Blockchain Applications
    - Recommender Systems
    - Ad-tech

    - Information System Design and Development
    - Machine Learning
    - Artificial Intelligence
    - Business Modeling and Simulation

IT enabled Business Transformation(MIM511)

    Database Management and Bigdata Analysis(IM698)

      Contact : Joo, Sunhee ( shjoo2006@business.kaist.ac.kr )

      Faculty & Research