Biography
Education
- Ph.D. in Marketing, June 2015
Kellogg School of Management, Northwestern University, USA
M.D. in Medicine, February 2009 (03/2004-12/2005, 03/2007-02/2009)
Korea University, South Korea
M.S. in Management Science & Engineering, January 2007 (01/2006-01/2007)
Stanford University, USA
B.S. in Electrical Engineering, February 2000
Seoul National University, South Korea
Career
- Assistant Professor (September 2015 - August 2020)
UCL School of Management, University College London, London, UK
Honors and Awards:
(2023) Award for Excellence in Education, KAIST College of Business
(2023) KAIST 52nd Anniversary, Outstanding Faculty Award, Grand Prize for Excellence in Teaching (KAIST 개교 52주년 강의대상)
(2018) 2017/18 MSc Business Analytics Best Teacher Award, UCL School of Management
(2017) 2016/17 MSc Business Analytics Best Teacher Award, UCL School of Management
Publications & Research
Publications (patents, etc.)
- Yoon, T. J., & Kim, T. (2024). The Role of Advertising in High-Tech Medical Procedures: Evidence from Robotic Surgeries. Journal of Marketing, 88(1), 97-115
Park, C. H., & Yoon, T. J. (2022). The Dark Side of Up-Selling Promotions: Evidence from an Analysis of Cross-Brand Purchase Behavior. Journal of Retailing, 98(4), 647-666.
Yoon, T. J. (2020). Quality Information Disclosure and Patient Reallocation in the Healthcare Industry: Evidence from Cardiac Surgery Report Cards. Marketing Science, 39(3), 636-662.
Research Areas
- Healthcare Marketing/Management, Advertising, Big Data Marketing Analytics, Marketing and Public Policy
Teaching
Marketing Data Analysis(BME642)
Marketing Research & Analytics(BIT567)
Press
