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Cho,  Daegon Assistant Professor 사진
Cho, Daegon Assistant Professor
Contact Information
  • Office.S284
  • Tel.02-958-3331
  • E-mail.daegon.cho@kaist.ac.kr
  • Homepage/Lab.Homepage   |  Lab.
Research Areas IT Strategy and Policy, Economics of Information Security and Privacy
Daegon Cho is Assistant Professor of IT Management at KAIST College of Business. He received his Ph.D. from Carnegie Mellon in 2014.


    Ph.D., Information Systems and Management, Carnegie Mellon University
    M.S., Industrial Engineering, Columbia University
    B.A., Business Administration/Economics, Yonsei University


    ㆍKAIST College of Business, Ewon Assistant Professor (2021-present)
    ㆍKAIST College of Business, Assistant Professor (2015-2021)
    ㆍKAIST Bright Internet Research Center, chairman (2016-present)
    ㆍPohang University of Science and Technology, Department of Industrial & Management Engineering, Assistant Professor (2014-2015)
    ㆍSK Telecom, Corporate Strategy Office, Manager 2005~2008
Publications & Research

Publications (patents, etc.)

    ▶ Published and Accepted Papers

    [A01] Will Movie Theaters Survive When Audiences Can Stream New Releases? at Harvard Business Review with Gordon Burtch, Yangfan Liang, and Michael D. Smith (published online on January 15, 2021 ).

    [J21] Sim, Jaeung, Daegon Cho, Youngdeok Hwang, Rahul Telang. Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption. Marketing Science. conditionally accepted.

    [J20] Ju, Jaehyeon, Daegon Cho, Jae Kyu Lee, Jae-Hyeon Ahn. Can It Clean Up Your Inbox?: Evidence from South Korean Anti-spam Legislation. Production and Operations Management. forthcoming

    [J19] Jung,Miyeon, Eunchul Shin, Daegon Cho. Repairing a Cracked Mirror: The Heterogeneous Effect of Personalized Digital Nudges Driven by Misperception. Production and Operations Management. forthcoming

    [J18] Ryu, Sunghan, Kyungmin Choi, Daegon Cho. 2020. A behaviour-based typology of travellers using an online travel marketplace. Current Issues in Tourism, forthcoming.

    [J17] Minhyung Lee, Hanbyeol Choi, Daegon Cho, Heeseok Lee. 2020. Can Digital Embrace Physical Consumption? The Effect ect of Online Music Streaming on Record Sales. Decision Support Systems. Vol. 135, 113337.

    [J16] Kyungmin Choi, Sunghan Ryu, Daegon Cho. 2020. A behaviour-based typology of travellers using an online travel marketplace. Current Issues in Tourism. forthcoming.

    [J15] Il Yong Chung, Miyeon Jung, Jong Won Lee, Yu Rang Park, Daegon Cho, (...). 2020. Exercise Promotion and Distress Reduction Using a Mobile App-Based Community in Breast Cancer Survivors. Frontiers in Oncology. 10(9): 1505.

    [J14] Il Yong Chung, Miyeon Jung, Jong Won Lee, Yu Rang Park, Daegon Cho, (...). 2019. An Assessment of Physical Activity Data Collected via a Smartphone App and a Smart Band in Breast Cancer Survivors: Observational Study. Journal of Medical Internet Research. 21(9): e13463.

    [J13] Miyeon Jung , Daegon Cho, Kwangsoo Shin. 2019. The Impact of ParticulateMatter on Outdoor Activity and Mental Health: A Matching Approach. International Journal of Environmental Research and Public Health. 16(16): 2983.

    [J12] Jiyong Park, Daegon Cho, Jae Kyu Lee, Byungtae Lee. 2019. Economics of Cybercrime: The Role of Broadband and Socioeconomic Status. ACM Transactions on MIS. 10(4): 13-23.

    [J11] Kyungmin Choi, Sunghan Ryu, Daegon Cho. 2019. When a Loss Turns into a Gain: Di fferential Eff ects of Substitute versus Complementary Loss Leaders in a Multi-Sided Platform. Electronics Market. 29: 681-691.

    [J10] Angela Choi, Daegon Cho, Dobin Yim, Jae Yun Moon,Wonseok Oh. 2019. When Seeing Helps Believing: The Interactive E ects of Previews and Reviews on E-Book Purchases," Information Systems Research. 30(4): 1164-1183.

    [J9] Daegon Cho, Seok Ho Lee, Yeawon Yoo, Hyo-Youn Chu. 2019. Television Singing Competitions Create Stars?: An Empirical Evidence from the Digital Music Chart. Journal of Cultural Economics, 43(1): 1-20.

    [J8] Daegon Cho, Youngdeok Hwang, Jongwon Park. 2018. More Buzz, More Vibes: Impact of Social Media on Concert Distribution," Journal of Economic Behavior and Organization, 156: 103-113.

    [J7] Haeyeop Song, Daegon Cho, Jaemin Jung. 2018. Platform Competition in the Video Game Console Industry: Impacts of Software Quality and Exclusivity on Market Share. Journal of Media Economics, 30(3): 99-120.

    [J6] Jae Kyu Lee, Daegon Cho, Gyoo Gun Lim. 2018. A Design Theory of the Bright Internet. Journal of the Association of Information Systems, 19(2): 63-85.

    [J5] Kyungmin Choi, Jongwon Park, Daegon Cho, Hyo-Youn Chu. 2018. The Impact of University Support on the Creation of Student Entrepreneurs: Evidence from South Korea. Entrepreneurship Research Journal, 8(1): 1-14.

    [J4] Daegon Cho, Michael D. Smith, and Rahul Telang. 2017. An Empirical Analysis of the Frequency and Location of Concerts in the Digital Age," Information Economics and Policy , 40:41-47.

    [J3] Hazel K. Kwon, and Daegon Cho. 2017. Swearing E ffects on Citizen-to-Citizen Commenting Online A Large-Scale Exploration of Political Versus Nonpolitical Online News Sites. Social Science Computer Review 35(1): 84-102.

    [J2] Daegon Cho, Michael D. Smith, and Alejandro Zentner. 2016. Internet adoption and the survival of print newspapers: A country-level examination. Information Economics & Policy 37:13-19.

    [J1] Daegon Cho, and Hazel K. Kwon. 2015. \The impacts of identity verification cation and disclosure of social cues on framing in online user comments," Computers in Human Behavior 51: 363-372.

    ▶ Selected Papers under R&R or Review

    1. Park, Jiyong, Jongho Kim, Daegon Cho. Pitching with Style: The Role of Entrepreneur’s Speech in Crowdfunding Success. under second-round review at MIS Quarterly.

    2. Jung, Miyeon, Sunghan Ryu, Daegon Cho. Ambivalent Effects of Mobile Push Notification Timing on Product Reviews: Evidence from a Randomized Field Experiment. revision invited at Journal of Marketing.

    3. Kang, Keumseok, Daegon Cho, Euro Bae. Designing an Actionable and Applicable Business Analytics Course. revision invited at Production and Operations Management.

    4. Sim, Jaeung, Jaegon Park, Daegon Cho, Jaemin Jung, Michael D. Smith. Still Time to Shout?: Digital Streaming and the Influences of Ranking Charts on Music Sales. revision invited at Journal of Economic Behavior and Organization.

    5. Sim, Jaeung, Junyeong Lee, Daegon Cho. On the Effectiveness of Smart Metering Technology Adoption: Evidence from the National Rollout in the United Kingdom. revision invited at Journal of the Association of Information Systems.

    6. Cho, Daegon, Pedro Ferreira, Rahul Telang. The Impact of Mobile Number Portability on Price and Consumer Welfare. revision invited at Journal of Industrial Economics.

Research Areas

    Economics of IT, People Analytics, Digital Media and Content, Applications of AI/ML

Advanced Business Analytics (MBA)(IM694)

    Business Analytics and Data Mining (MS)(MIM532)

      Advanced Business Analytics (MBA)(IM694)

        Business Analytics and Data Mining (MS)(MIM532)

          Contact : Joo, Sunhee ( shjoo2006@business.kaist.ac.kr )

          Faculty & Research

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