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Kim,  Minki Associate Professor 사진
Kim, Minki Associate Professor
Contact Information
Research Areas Quantitative Marketing


    Ph.D.in Economics, University of Chicago
    M.A. in Economics, University of Chicago
    B.A. summa cum laude in Economics, Minor in Business Admin., Seoul National University


    Academic Employment
    - Associate Professor (with tenure), KAIST College of Business, Korea
    - Assistant Professor, KAIST College of Business, Korea

    Administrative Service
    - Head, KAIST Graduate School of Business (2023~Current)
    - Faculty Chair, KAIST MBA (2023~Current)
    - Director, KAIST Seoul Business Incubation Center for Startups (2023~Current)

    - Impact Research Award (2022), KAIST College of Business
    - Award for Excellence in Education (2023), KAIST College of Business
    - Award for Academic Excellence in Commemoration of the 52nd Anniversary of Founding (2023), KAIST
Publications & Research

Publications (patents, etc.)

    "Physician Learning and New Drug Diffusion," Ph.D. Dissertation, University of Chicago, 2011

    "New Drug Diffusion when Forward-Looking Physicians learn from Patient Feedback and Detailing," with Pradeep Chintagunta and Ronald Goettler, Journal of Marketing Research (JMR), Vol. 49, No. 6 (2012), p. 807-821.

    "Investigating Brand Preferences across Social Groups and Consumption Contexts," with Pradeep Chintagunta, Quantitative Marketing and Economics (QME), Vol. 19, Issue 3 (2012), p. 305-333.

    "To Tweet or Not to Tweet? Social Media Marketing for Digital Music Contents," with Geonhyeok Go and Sulah Cho, Entrue Journal of Information and Technology, Vol. 12, No. 1 (2013), p.45-58.

    "Effect of the Fukushima Nuclear Disaster on the Global Public Acceptance of Nuclear Energy," with Wonjoon Kim and Younghwan Kim, Energy Policy, Vol. 61, October (2013), p. 822-828.

    "An International Comparative Analysis on Public Acceptance of Nuclear Energy," with Wonjoon Kim and Younghwan Kim, Energy Policy, Vol. 66, January (2014), p. 475-483.

    "What Makes You Grab Low Carb Beers?" with Hailey Hayeon Joo, Applied Economics, Vol. 46, No. 13 (2014), p. 1526-1534.

    "Investigating the Congruence of Crowdsourced Information with Official Government Data: The Case of Pediatric Clinics," with Yuchul Jung, Dain Jung, and Cinyoung Hur, Journal of Medical Internet Research (JMIR), Vol. 16, No. 2 (2014):e29.

    "Group-wise Herding Behavior in Financial Markets: An Agent-based Modeling Approach," with Minsung Kim, PLoS ONE, Volume 9, Issue 4 (2014): e93661.

    "Effects of ICT Device Ownership on Consumers' Digital Piracy Behavior" with Hyeonbo Sim, and Junghoon Moon, The Journal of Information Systems, Vol. 23, Issue 4 (2014), p. 169-196.

    "Identifying Key Hospital Service Quality Factors in Online Health Communities" with Yuchul Jung, Dain Jung, and Cinyoung Hur, Journal of Medical Internet Research (JMIR), Vol. 17, No. 4 (2015):e90.

    "Online Brand Community Management for New Products:The Role of Consumer-Specific Social Network Topology" with Jungyoun Lee, International Telecommunications Policy Review, Vol. 22, No. 2 (2015), p. 67-92.

    "Style Synthesis and Analysis of Car Designs for Style Quantification" with Kyung Hoon Hyun, Ji-Hyun Lee, and Sulah Cho, Advanced Engineering Informatics, Vol. 29, No. 3(2015), p. 483-494.

    "Spillover Effect of Sport Team Performance on the Value of Corporate Sponsors and Affiliated Firms" with Hojun Sung, Changi Nam, and Seung Hun Han, International Journal of Sport Finance, Vol.11, No.1(2016), p.79-96.

    "The Gap between Design Intent and User Response: Identifying Typical and Novel Car Design Elements among Car Brands for Evaluating Visual Significance" with Kyung Hoon Hyun, and Ji-Hyun Lee, Journal of Intelligent Manufacturing, (2015), p. 1-13.

    "Reference Quality-based Competitive Market Structure for Innovation-Driven Markets" with Wonjoon Kim, International Journal of Research in Marketing (IJRM), Vol. 32 (2015), p. 284-296.

    "Evaluation of Large-Scale Data to Detect Irregularity in Payment for Medical Services: An Extended Use of Benford's Law" with Junghyun Anna Park and Seokjoon Yoon, Methods of Information in Medicine, Vol. 55 (2016), p. 284-291.

    "Adoption of Green Electricity Policies: Investigating the Role of Environmental Attitudes via Big Data-driven Search-Queries" with Donghyun Lee and Jungyoun Lee, Energy Policy, Vol. 90 (2016), p. 187-201.

    "Do Media Type and Time of Day Matter in Social Media Engagement? The Case of the Music Industry" with Geonhyeok Go and Jooyoung Lim, International Telecommunications Policy Review, Vol. 24, No. 1 (2017), p. 105-124.

    "Macro-Environmental Factors and Technological Evolution of Complex Product System: Evidence from Nuclear Power Plant," with Kwak, Kiho, Wonjoon Kim, and Chang Yeon Cho, Journal of Technology Innovation, Vol. 25, No. 2 (2017), p. 89-125.

    "Why Do Consumers Resist Innovative Wearable Devices? The Case of Smartwatches," with Minseok Kim, Wonjoon Kim, and Jae Won Kang, Journal of Korean Content Association, Vol.17, No.9 (2017), p. 523-535.

    "Identifying Prescription Patterns with a Topic Model of Diseases and Medications" with Sungrae Park, Doosup Choi, Wonchul Cha, Chunhyun Kim, and Ilchul Moon, Journal of Biomedical Informatics, Vol. 75 (2017), p. 35-47.

    "Hierarchical Prescription Pattern Analysis with Symptom Labels" with Su-Jin Shin, Je-Yong Oh, Sungrae Park, and Il-Chul Moon, Pattern Recognition Letters, Vol. 111 (2018), p. 94-100.

    "Big Data and Competition Policy: An Explorative Study of Online Business in Korea," with Taehi Hwang, Hyeshin Cho, and Seonghun Yun, International Telecommunications Policy Review, Vol. 26, No.3 (2019). p.101-124.

    "Quality-Adjusted International Price Comparisons of Mobile Telecommunications Services" with Seonghun Yun, and Yongjae Kim, Telecommunications Policy, Vol. 43, No.4 (2019), p. 339-352.

    "An Empirical Investigation on the Economic Impact of Shared Patient Information Among Doctors," with Dain Jung, Do Won Kwak, and Hye-jin Kim, Applied Economics, Vol. 52, No.33 (2020), p. 3555-3573.

    "The Moderating Role of Subjective Norms and Self-Congruence in Customer Purchase Intentions in the LCC Market: Do Not Tell Me I Am Cheap," with Minho Suk, Wonjoon Kim, Research in Transportation Business & Management, 41 (2021): 100595.

    "Drinking through good times and bad: The role of consumer differences," with Pradeep Chintagunta, Hailey Hayeon Joo and Jungmin Lee, Journal of Marketing Research (JMR), Vol. 58, No. 4 (2021), p. 721-741.

    "Home-Tutoring Services Assisted with Technology: Investigating the Role of Artificial Intelligence Using a Randomized Field Experiment," with Do Won Kwak, Junhyung Kim, and Sol Lee, Journal of Marketing Research (JMR), Vol. 59, No. 1 (2022), p. 79-96.

    "Mapping Consumers' Context-Dependent Consumption Preferences: A Multidimensional Unfolding Approach," with Junghyun Park and Pradeep Chintagunta, Journal of Consumer Research (JCR), Vol. 49, No. 2 (2022), p. 202-228.

    "Long Short-Term Memory-Based Deep Learning Models for Screening Parkinson’s Disease Using Sequential Diagnostic Codes," with Yoon, Seokjoon, and Woong-Woo Lee (2023), Journal of Clinical Neurology, 19.

    "A Role of β2-Adrenoreceptor Agonists Related to the Development of Parkinson's Disease," with Dain Jung, Do Won Kwak, and Woong-Woo Lee (2023), Neurology India, 71(4), 710.

    “Exploring the Strategic Use of a Broadcast License Deal in the Korean OTT Market: Application of the Multiple Ideal Point Model,” with Kim, Sohyun Kim, and Junghyun Park, Information Society & Media, Vol. 24, No. 1 (2023), p. 113-150.

    "Robot anthropomorphism and job insecurity: The role of social comparison." with Phyllis Xue Wang, and Sara Kim, Journal of Business Research, Vol. 164 (2023), 114003.

    "When Marketers Meet Designers: Product Design Strategy via Design Quantification," with Inseong Song, Ji-Hyun Lee, Sulah Cho, and Kyung Hoon Hyun, resubmission requested at Journal of Marketing Research (JMR)

    "Using Followers to Spread Word-of-Mouth in Social Media Networks: Social Affirmation, Dyadic x-embeddedness, and Influencer-Follower Seeding Strategies," with Hee Mok Park, and Nicholas Lurie, under revision for 2nd round resubmission to Journal of Marketing

    See more at my personal website:

Research Areas

    - Digital Transformation
    - Competition & Innovation

    - Developing Structural Models for Quantitative Marketing
Contact : Joo, Sunhee ( shjoo2006@business.kaist.ac.kr )

Faculty & Research