KAIST College of Business Faculty Directory (Seoul) > Faculty & Research >KAIST COLLEGE OF BUSINESS
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Hyun,  Yong Jin Professor 사진
Hyun, Yong Jin Professor
Contact Information
  • Office.SUPEX 328
  • Tel.82-2-958-3528
  • E-mail.yhyun@kaist.ac.kr
  • Homepage/Lab.http://kaist.ac.kr
Research Areas Marketing


    '74-'78 College of Social Sciences, Seoul National Univ., BA in Geography
    '79-'81 Seoul National Univ., MBA in International Business
    '83-'89 Univ. of Wisconsin-Madison, Ph.D. in Business Major: Marketing


    '81-'82 Researcher, Korea Institute of Energy and Resources.
    '87-'89 Research Analyst (part-time), Oscar Mayer Food Corp.
    '89-'89 Research Associate, School of Business, Univ. of Wisconsin-Madison
    '90-'90 Marketer, Cheil Communications, Inc.
    '90-'94 Assistant Professor, College of Econ. & Commerce, Sookmyung Women's Univ.
    '94-'02 Assistant/Assoc./Full Professor, School of Business, Ajou University
    '02- Assoc./Full Professor, Graduate School of Management, KAIST

    [School Services]
    Associate Dean, Graduate School of International Studies, Ajou University
    Dean, Graduate School of Management, KAIST (2008-2009)

    [Honors and Awards]
    '82-'85 Korean Government Scholarships
    '88 Fellow, Haring Symposium
    '06 Award for Teaching Excellence, Graduate School of Management, KAIST
    '08 Award for Research Excellence, Graduate School of Management, KAIST

    [Academic Activities]
    '05- Director, KAIST Center for Fair Trade and Consumer Protection.
    '04-'06 President, Korean Society of Consumer Studies.
    '06-'08 Pesident, Korean Academic Society of Customer Relationship Management.
    '04-'05 Chair, Strategic Development Committee, Korean Marketing Association.
    '99-'00 Director, Brain Korea SCM Research.

Publications & Research

Publications (patents, etc.)

    Seog, Seung H. and Yong J. Hyun (2009), "Financing As a Marketing Strategy," Marketing Science, Vol. 28 No. 3, June-July, pp. 526-540.

    Kim, Jihern and Yong J. Hyun (2011), "A Model to Investigate the Influence of Marketing-Mix Efforts and Corporate Image on Brand Equity in the IT Software Sector," Industrial Marketing Management, Vol. 40, No. 3, pp. 424-438

    Kim, Moon-Yong, Yong J. Hyun, and Sehoon Park (2011), "The Effect of Goal Activation on the Evaluation of Hybrid Products," Japanese Psychological Research, Vol. 53 No. 3, pp. 233-245.

    Kim, Jihern and Yong J. Hyun (2013), "The Importance of Social and Ideal Social Dimensions in Self-Congruity Research," Asian Journal of Social Psychology, Vo. 16, pp. 39-49.

Research Areas

    - consumer information processing
    - brand equity
    - channel structures and coordination
    - fair trade
Contact : Joo, Sunhee ( shjoo2006@business.kaist.ac.kr )

Faculty & Research